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Marketing Automation Drives Sports Fan Engagement

By: SAS
SAS

Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SASŪ Marketing Automation to get a better understanding of its fans.

Tags : sas, customer engagement, data acquisition, monetization, measurement and tracking, mls, major league soccer, database
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Published:  Mar 14, 2014
Length:  7
Type:  White Paper