RSS feed Get our RSS feed

News by Topic

Marketing: Connecting with the Chief Executive Customer

By: IBM
IBM

CMOs and their marketing teams are squarely in the spotlight as organizations look to them to chart a course across today’s turbulent landscape. The pressure is intense, the scope of the challenge unprecedented.

Tags : ibm, marketing, marketing strategy, marketing performance, digital marketing, smarter commerce, profitability, customer
 Email this page
Published:  Apr 22, 2014
Length:  18
Type:  White Paper