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Master Google's Ad Extensions

ChannelAdvisor

A round-up of the most helpful ad extensions retailers can use to improve the reach of their Google paid search ads.

In an effort to walk the fine line between helping searchers find what they need and keeping advertisers happy, Google is constantly testing, innovating and rolling out new ways to present advertisements to online shoppers.

Use this guide to understand: 

  • All of the various extensions that Google has available to advertisers
  • The impact of implementing each type
  • How you're charged for each extension type 

You'll also see a handy chart that will help determine which extensions are right for you.


Tags : reachmail, amazon errors, retailer mistakes, optimize search terms, order defect rate, negative feedback, business impact, avoiding errors
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Published:  May 06, 2014
Length:  13
Type:  White Paper