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Monetizing Online Engagement: The new rules of the marketing game.


The market has accepted the new rules of the marketing game, giving the individual customer more control than ever. Trends like social media and co-creation, ongoing individualization and the splintering of the Internet bring new opportunities for online marketing.

- orchestrating one-on-one cross-channel communication;
- interacting with your online audience at the right time;
- correct sales attributions for your campaigns.

Customer-driven Online Engagement plays in to these trends and for the first time truly puts the needs of the individual customer central in all online communication. Download the White Paper and start engaging now!

Tags : online engagement, cross channel marketing, real-time marketing, inbound marketing, interactive marketing, marketing software, web analytics, customer experience/engagement
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Published:  May 22, 2014
Length:  18
Type:  White Paper