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A blueprint for value in midmarket organizations:Converting big data and analytics insights into


The IBM Institute for Business Value conducted a global study to investigate how organizations were creating value from an ever-growing volume of data obtained from a variety of sources. This resulted from data-derived insights, which then guided actions taken at every level of the organization. The findings identified nine levers that enabled the organizations to create the most value.

Tags : ibm, midmarket, ibm global analytics study, analytics, business insights, profitability, big data, business analytics
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Published:  Jul 07, 2014
Length:  28
Type:  White Paper