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Digital Body Language: Reading and Responding to Your Prospects' Digital Buying Behaviour

By: Oracle

B2B transactions are no longer driven by sales.
At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. 

To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses.

Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”

Tags : digital body language, reading your prospect, digital behaviour, online activity, content consumption, content management systems, interactive marketing, marketing software
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Published:  Jul 09, 2014
Length:  7
Type:  White Paper