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Supercharge initiatives with a 360° view of the customer


IBM® InfoSphere® Master Data Management (MDM) helps
organizations gain a comprehensive and accurate 360-degree view of their customers. This 360-d egree view, when integrated with a CRM solution such as, helps organizations improve the effectiveness of their CRM initiatives to help

  • Increase user productivity
  • Improve sales and marketing performance to increase win rate and revenue
  • Mitigate risks associated with poor customer data
Download here to learn more!

Tags : ibm, salesforce, mdm, crm, initiatives, data
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Published:  Aug 05, 2014
Length:  8
Type:  White Paper