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How Banks can use Customer Profitability Analytics to Thrive in Uncertain Times


Customer Profitability Analytics enables banks to analyze customer, account, product, and transaction data and apply costing models to determine a bank-wide view of profitability. Applying predictive analytics, they can model future behavior and derive a lifetime value for each customer.

Tags : ibm, banking, customer, profit, analytics, costing models
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Published:  Aug 06, 2014
Length:  9
Type:  White Paper