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Introduction to Integrated Marketing: Lead Scoring

By: Act-On
Act-On

Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time. 

Tags : act-on, marketing, integration, lead scoring, b2b, strategy, roi, emerging marketing
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Published:  Aug 18, 2014
Length:  6
Type:  White Paper