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25 Marketing Automation Tips Straight from Sales

Salesforce Pardot

From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that they’ll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers — then get ready to put what you’ve learned into practice!

Tags : marketing automation, marketing team, sales team, b2b, lead nurture, lead qualification, social data, selling process
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Published:  Sep 09, 2014
Length:  16
Type:  White Paper