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Equinix Customer Success Story: Brightroll


BrightRoll wanted to build the world’s fastest real-time bidding (RTB) solution for digital video advertising, a business in which milliseconds make the difference between a completed transaction and a missed opportunity. The company expanded its technology infrastructure by locating its video ad exchange in Equinix data centers and interconnecting directly to exchange participants to circumvent the public Internet.

Download this case study to understand the successes experienced by Brightroll and how this too could benefit your business.

Tags : real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing, advertising agencies
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Published:  Sep 17, 2014
Length:  2
Type:  White Paper