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Store Enablement - Providing the Foundation for an Omni-Channel Customer Experience

By: IBM
IBM

IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort,  IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.

Tags : omni-channel commerce, store enablement, channel integration, emerging marketing, customer experience/engagement, business intelligence, market research
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Published:  Oct 06, 2014
Length:  8
Type:  White Paper