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Build an Advocate Marketing Legion: How Target Scaled Employee Advocacy to Thousands


How could thousands of trained employee advocates impact your brandís awareness, engagement and sales? Target discovered the enormous impact when they launched their employee advocacy program to 20,000 employees. Not only did they drive more employee engagement, that employee passion and commitment drove a 10X increase in social engagement.

During this webinar, Nancy Brandt, Senior Editorial Specialist at Target, shares how they scaled their employee advocacy program to thousands of exempt and non-exempt employees and drove brand awareness and employee engagement.

Watch this webinar and learn how to:

  • Sell employee advocacy internally
  • Create and scale an employee advocacy program for exempt and non-exempt employees
  • Recruit, train and certify thousands of employees
  • Use content to continuously engage employee advocates
  • Get the right content to the right employees

Tags : socialchorus, marketing, advocate marketing, employee advocacy, brand awareness, customer engagement, sales, employee advocacy program
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Published:  Jan 06, 2015
Type:  Webinar