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Andrews Distributing quenches thirst for sales growth with analytics


As part of the IBM® SMART Program, Andrews Distributing worked with Southern Methodist University to develop a predictive analytics solution that mines data on 1,000 SKUs sold at 10,000 retailers, and reveals new insights about beer category sales in different retail environments.

Tags : distribution model, analytics services, predictive analytics, sales growth
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Published:  Oct 16, 2014
Length:  4
Type:  Case Study