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Adobe Campaign guide to email marketing: The next frontier

By: Adobe

Sometimes email is the forgotten marketing channel. Itís not as new or topical as social or mobile, but itís as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it.

Weíve produced a marketerís guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.

Tags : marketing channels, marketing guide, triggered emails, re-targeted emails, emerging marketing, internet marketing, marketing research
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Published:  Oct 22, 2014
Length:  19
Type:  White Paper