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Seeking Authenticity: How Trustworthy Brands Drive Customer Loyalty

Bazaarvoice

Issues of authenticity touch just about every aspect of our day-to-day lives - from the relationships we foster to the brands with which we choose to do business.

This whitepaper navigates what it means to provide authenic user-generated content - backed by examples, guidelines and proven best practices.


You learn:

  • Best practices for companies who capture and display reviews on their website
  • Hints and tips on ways to handle disclosure in customer review content
  • How to best handle reviews submitted by employees
  • How dubious activities such as 'astroturfing', modified content and fake reviews can negatively impact your business

Download Seeking Authenticity: How Trustworthy Brands Drive Customer Loyalty and make sure you're getting all the benefits of trustworthy user-generated content.

Tags : bazaarvoice, customer loyalty, authemticity, customer relationships, authentic users, generated content, best practices, inauthentic practices
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Published:  Nov 05, 2014
Length:  8
Type:  White Paper