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Get More Than Your Fair Share of Attention in Your Channel

BI WORLDWIDE

As a manufacturer, your uncontrolled distribution channel has a lot of places to focus their attention. So how do you break through the clutter? Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. Applying behavioral economics to your program design will drive extra focus and effort. Learn ten best practices to follow when designing your next channel reward and recognition program.

Tags : customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
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Published:  Dec 22, 2014
Length:  2
Type:  White Paper