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Going Global: Programmatic Audience Development Around the World


This white paper, published in partnership with the Interactive Advertising Bureau, will explore and present a snapshot of how publishers, marketers and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. Conclusions are derived through a combination of survey and interview data— encompassing feedback from more than 200 executive-level leaders in the Americas, Europe, Africa, Asia, Australia and the Middle East.

Tags : programmatic audience development, marketing solutions, global marketing, audience culture, global branding, emerging marketing, marketing research
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Published:  Jan 07, 2015
Length:  39
Type:  White Paper