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Socially Driven Collaboration in the Enterprise: Keys to Success for Marketing and IT

Oracle Social Cloud

What happens when Marketing and IT unite to tackle the escalating challenges brought by today’s rapidly moving digital, social and mobile world? What kind of impact does that collaboration have on customer experience and the business as a whole?

To get a better understanding of the state of collaboration between Marketing and IT, Oracle partnered with Social Media Today and Leader Networks to study the changing relationship between these functional teams. Responses were gathered from 900+ Marketing and IT leaders from more than 500 organizations around the world.

Tags : research, cdo, social media, social marketing, cio, cmo, marketing and it collaboration, customer experience
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Published:  Jan 14, 2015
Length:  8
Type:  White Paper