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Making the Shift: How Great Marketers Are Changing Their Focus From the Campaign to the Customer.

By: Oracle

In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour.  Read this report for actionable insight into customer-centric marketing.

Tags : oracle, trends, marketing message, structure, cloud, data, team structure, customer
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Published:  Feb 24, 2015
Length:  8
Type:  White Paper