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Think Like a Publisher: Turn Your Commerce Site into a Content Machine

By: Acquia

Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this.

As Alexis Maybank, founder of Gilt Groupe described it, If I go into a restoration hardware store, for instance, I understand theyre selling that product, but Im not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. Thats what Im craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.

Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.

Tags : content marketing, online consumers, commerce site, brand generated content, emerging marketing, marketing research, branding, data management/analytics
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Published:  Feb 26, 2015
Length:  8
Type:  White Paper