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Research Report: Effective Mobile Management


In the past two years, businesses’ desire to understand and connect with the mobile user has grown and expanded throughout nearly every vertical market. We created this project as a way to understand the mindset, demographics, and behaviors that drive mobile engagement so that we can advise businesses on how to do it right – and how to avoid doing it wrong. This research report is based on a global study of more than 5,800 mobile device owners, and as such, is the most comprehensive primary research report ever done on mobile engagement.

We begin the analysis with a simple denition of mobile engagement, an overview of the research methodology, a brief discussion of the main conclusions of this report, and then a thorough, deep-dive into each data-based finding.

Tags : mobile management, mobile users, mobile engagement, emerging marketing, social media, internet marketing, marketing research
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Published:  Mar 19, 2015
Length:  17
Type:  Case Study