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The Truth About Customer Experience

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Companies have long emphasized touchpoints - the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger - and more important - picture: the customer's end-to-end journey. Download this white paper to learn more about customer experience.

Tags : customer experience, customer satisfaction, purchasing, customer journey, crm & customer care, marketing research, sales
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Published:  Mar 19, 2015
Length:  11
Type:  White Paper