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iris Worldwide customer success story

By: SAS
SAS

The synergy of creative work and powerful analytics is the route to impactful, innovative campaigns for iris Worldwide, the global creative innovation network. iris has made this strategy a reality using the advanced analytics capabilities offered by SAS, which has given the agency the ability to garner deeper insights using larger data sets, ultimately resulting in higher returns for its customers.

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Published:  Apr 16, 2015
Length:  2
Type:  White Paper