RSS feed Get our RSS feed

News by Topic

Got CRM, Why You Need Marketing Automation, Too

By: Act-On

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both.

Tags : act-on, marketing, automation, crm, lead generation, lead engagement, crm solutions/software, customer experience/engagement
 Email this page
Published:  Apr 20, 2015
Length:  12
Type:  White Paper