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Marketing The New Stewards of the Customer Relationship

By: Act-On

The customer lifecycle needs a leader, and marketing is the only function with the infrastructure to take control. Modern customers expect personalization, consistency, and interactions that take their unique needs and desired outcomes into account. Our eBook provides five concise recommendations for improving customer engagement and re-defining marketing’s role in the customer lifecycle.

Tags : marketing, crm, automation, business intelligence, customer lifecycle, customer experience, content management systems, marketing software
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Published:  Apr 20, 2015
Length:  15
Type:  White Paper