RSS feed Get our RSS feed

News by Topic

Beat your competition in the mobile marketing world Ė expert tips you canít afford to miss.


Maximizing the success of all your marketing campaigns is every marketers dream.

With 52% of website visits being made via a mobile device, itís crucial that you have implemented mobile optimization across all your campaign components.

Whatever the message, whether its personalized content on a webpage, mobile push message, proximity alert or an optimized email, all are more likely to be received and viewed on a smartphone.

Therefore you need to make sure you are always switched on to the always-connected consumer by thinking about: 

  • How does your website and emails look across different devices?
  • Do you need to change the content of your email depending when your customer opens it and where they are when they open it?
  • How do you prevent showrooming and promote webrooming?
  • And much moreÖ

Read our easy to implement tips to make sure you have the mobile competitive edge. 

Tags : mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
 Email this page
Published:  Apr 22, 2015
Length:  12
Type:  White Paper