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The Rise of the New Marketer: The Economistís Findings on Key Trends

Marketo

Did you know that 80% of all marketers say their organizations will need to undergo dramatic changes in the next 3-5 years in order to keep up with increased technical and consumer demands?

Join Jeff Pundyk, GVP at The Economist, and Sanjay Dholakia, CMO at Marketo, to learn more about a recent survey conducted by The Economist Intelligence Unit of over 500 CMOs at blue chip companies including MasterCard, Virgin America, Wells Fargo and Zipcar.

We will explore what is on top of the mind for these marketing executives and key trends including how:

       Marketing will take the lead in owning the customer experience

       Personalized engagement is becoming paramount to building lifelong relationships

       Digital and data technologies will dominate marketing investment

       Marketing will increasingly be seen less as a cost and more as a source of revenue

Tags : marketo, new marketing trends, marketing trends, social marketing, mobile marketing, new marketing tools, sales tools, roi
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Published:  Mar 18, 2015
Type:  Free Offer