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Adobe Campaign guide to email marketing: The next frontier

By: Adobe
Adobe

Sometimes email is the forgotten marketing channel. Itís not as new or topical as social or mobile, but itís as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it.

Weíve produced a marketerís guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.

Tags : email marketing, real world insights, roi, customer lifecycle, customer relationships, mobile devices, content management systems, interactive marketing
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Published:  Apr 30, 2015
Length:  19
Type:  White Paper