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3 Ways to Understand Your Employee Audience: Use Deep Insights to Create Breakthrough Communication

Davis & Company

You work hard to communicate with employees, but despite your best efforts, employees aren’t fully engaged. What can you do differently? Start by leveraging a core strategy from leading consumer-product companies. These marketers spend a great deal of time studying target customers to gain insights about habits, attitudes and preferences. By adopting the same technique, you can gain a deep understanding of employee needs and create meaningful and useful communication. Read this white paper to learn how to create meaningful employee communication by understanding your audience’s needs and preferences. 

Tags : employee communication, marketing, employee needs, employee engagement
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Published:  May 11, 2015
Length:  10
Type:  White Paper