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Six Steps to Customer Centricity


Today’s financial services customer is barely recognizable
from several years back. Burned by the 2007-2008 financial crisis and connected to the world by multiple devices in a 24/7/365 environment, the new customer has emerged. They are more demanding, less trusting, harder to please, and even more difficult to hold onto than ever before.

However, with every challenge comes an opportunity. Those Financial Services Institutions (FSIs) who are willing to work for the customer by transforming activities, processes and communications into customer centric experiences are poised to leapfrog ahead of their competition. As a result, FSIs will reap significant, lasting rewards for years to come.

Tags : polycom, enterprise, collaboration, fsi, compliance, customer, trust, customer experience
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Published:  May 12, 2015
Length:  9
Type:  White Paper