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Going Direct: Engage With Customers Like Never Before

By: SAP
SAP

This e-book is intended for consumer products professionals looking to take full advantage of engaging directly with consumers, from communication to commerce.

Going Direct takes a realistic look at the gaps that exist between what consumers want, versus what companies actually deliver. It offers advice, strategies, and next steps that can help organizations close these gaps. It is designed to assist in the development of a successful omni-channel engagement strategy, one that lets companies connect and interact with consumers in a contextual, relevant way.

Tags : consumer products, customer engagement, commerce, crm & customer care, marketing research, e-commerce, traditional marketing
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Published:  May 15, 2015
Length:  19
Type:  White Paper