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Measure, analyze and manage: optimizing marketing results with business analytics

By: IBM
IBM

An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.

Tags : marketing analytics, analytics-based marketing platform, kpis, best practices, metrics, return on marketing investment, romi, social media
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Published:  May 19, 2015
Length:  12
Type:  White Paper