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Stepping up to the challenge: CMO insights from the Global C-suite Study

By: IBM
IBM

This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”

Tags : social media, search marketing agencies, content management systems, interactive marketing, web analytics, website/graphic design, crm & customer care, business intelligence
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Published:  May 19, 2015
Length:  24
Type:  White Paper