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Customer analytics pay off -Driving top-line growth by bringing science to the art of marketing RT

By: IBM
IBM

Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.

Tags : customer analytics, customer insights, customer retention, customer-related data, social media analytics, information responsiveness, emerging marketing, social media
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Published:  May 19, 2015
Length:  16
Type:  White Paper