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The Savvy PR Pro's: Guide to Media Intelligence

Meltwater

Everyone’s got opinions—but which ones matter? For a PR pro today, keeping up with what journalists, bloggers, and customers are saying is complicated. Influencing them is even more complicated. Measuring results can seem impossible.

Find out how modern media intelligence connects media monitoring to engagement and measurement—and enables PR pros to reinvent their roles as brand spokespeople in the age of social media.

Our new guide includes:

  • Real-world examples of companies that are amplifying their messages in unexpected ways
  • Expert tips on making the most of your PR efforts—and dollars
  • Tweet-worthy insights on creating corporate communications that are targeted, engaging, and measurable

Tags : media intelligence, data, media monitoring, media landscape, traditional media, business intelligence, interactive/pr agencies, content management systems
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Published:  May 28, 2015
Length:  24
Type:  White Paper