RSS feed Get our RSS feed

News by Topic

Celcom teams with IBM to improve market campaigns and ROI

By: IBM
IBM

As a leader in a saturated and highly competitive telecommunications market, Celcom Axiata Bhd. wanted to use existing customer information and analytics to personalize their marketing campaigns. By enabling near real time analytics, Celcom was able to improve customer loyalty, reduce new campaign launch time by 80%, drive customer engagement and gain market leadership.

Tags : telecommunications market, analytics, customer loyalty, competitive telecommunications, webinars & web conferencing, data management/analytics
 Email this page
Published:  May 29, 2015
Type:  Webinar