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Celcom teams with IBM to improve market campaigns and ROI


As a leader in a saturated and highly competitive telecommunications market, Celcom Axiata Bhd. wanted to use existing customer information and analytics to personalize their marketing campaigns. By enabling near real time analytics, Celcom was able to improve customer loyalty, reduce new campaign launch time by 80%, drive customer engagement and gain market leadership.

Tags : telecommunications market, analytics, customer loyalty, competitive telecommunications, webinars & web conferencing, data management/analytics
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Published:  May 29, 2015
Type:  Webinar