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How to show ROI in social media

By: Adobe

Proving social ROI can be difficult. It takes time and hard work to put the right strategy, team, and tools in place to measure and optimize, and for most companies it’s simply easier to declare that “social is a platform for reach and engagement.” While that’s certainly true, limiting social to just those kinds of activities is a huge mistake. 

See how companies like Adobe are using social media to drive huge results. Then discover “the key elements of good social ROI” for B2B—and how you can apply them to your business—in this free whitepaper.

Tags : social, roi, adobe, b2b, marketing, marketer, impact, measurement
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Published:  Jun 08, 2015
Length:  3
Type:  White Paper