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The Low-Down on Discounting: Maximizing Conversion Without Destroying Lifetime Value


Every marketer uses discounts for a very simple reason: they work extremely well. But discounts can be highly destructive to profit margins and your business goals. The most sophisticated marketers are looking at how to deploy discounts strategically for long-term success, rather than simply for short-term gains. Thatís why we created the Ultimate Discount Strategy Guide.

Ready to discover a better way to discount? Download our guide to learn:

  • What data you need to collect
  • The discount methods test now
  • Top performing discounts for profit margins
  • How to personalize discount offers
  • How to protect your brand from bad discounting practices
  • Why sweepstakes rarely benefit your bottom line 

Tags : marketing, ecommerce, retail, discount, strategy, optimization, emerging marketing, crm & customer care
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Published:  Jul 01, 2015
Length:  28
Type:  Case Study