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The New Marketing Metrics for B2B

By: Act-On
Act-On

New marketing tools and rapidly changing buyer behaviors are driving marketers to find better metrics for evaluating their efforts. The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So what metrics should you focus on today? Find out with this guide.

Tags : b2b, metrics, marketing strategy, crm solutions/software, market research
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Published:  Jul 08, 2015
Length:  12
Type:  White Paper