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Guide du touchpoint marketing

By: Adobe
Adobe

Customers have changed. With digital screens providing access to an ever-growing number of channels, people have a huge spectrum of new, intimate ways of connecting with brands.

Read the guide to learn how to:

  • Blend art and science to create emotional experiences
  • Move from the model of the marketing funnel to customer lifecycle
  • Shift from personalized experiences to contextual interactions
Download this guide to learn new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.

Tags : touchpoint marketing, marketing models, customers, new marketing models, customer engagement, customer experience, content management systems, interactive marketing
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Published:  Aug 04, 2015
Length:  17
Type:  White Paper