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3 Tactics to Increase Influence on Your Consumer's Complex Path to Purchase

InReality

Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear… 

A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market. 

Tags : inreality, consumer insight, mobile channels, ecommerce channels, retail solutions, retail marketing, email marketing, marketing research
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Published:  Aug 10, 2015
Length:  18
Type:  White Paper