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10 Ways to Connect with Engineers

By: gyro
gyro

Engineers are likely not who you would expect them to be. To create messages that resonate with this unique audience, you must understand them on a more personal level. On the heels of the #ILookLikeAnEngineer movement, which sought to shatter gender stereotypes about the profession, we’ve analyzed a recent worldwide survey of more than 2,600 engineering professionals to help you get inside the minds of engineers and discover some surprising insights that help you relate to them on a deeper, more personal level.

In this e-Book, learn what engineers value, how they view themselves and what they expect from the companies with which they work.

Tags : engineers, gender stereotypes, hobbies, interests, emerging marketing, social media, crm & customer care, e-commerce
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Published:  Sep 10, 2015
Length:  17
Type:  White Paper