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The Forrester Wave™: CRM Suites For Large Organizations, Q1 2015

By: Pega

Report brought to you by Forrester

Pegasystems cited as a leader in current offering amongst 9 vendors who were evaluated against 95 criteria in The Forrester Wave™: CRM Suites for Large Organizations, Q1 2015. As the report states, "Pega CRM best suits enterprise buyers that want to predict and personalize customer interactions across the front and back office."

According to the report, Pega CRM:

  • Empowers "customer service organization to predictively engage customers"
  • "Manages the end-to-end customer journey in real-time, across communications channels, with predictive analytics for next-best-action"
  • Has "sound sales force automation and marketing automation"
  • "Yields a quantifiable return on investment (ROI)"
  • Has at its core "a predictive decisioning engine that infuses every CRM action along the customer journey."

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Published:  Sep 11, 2015
Length:  22
Type:  White Paper