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The Who, What, Where, When and How of Real-Time Personalization

By: IBM
IBM

Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous—increasing sales and revenue, and enhancing online conversion rates.

Tags : personalization, customer experience, sales, omnichannel, architecture
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Published:  Sep 30, 2015
Length:  8
Type:  White Paper