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Omnichannel Banking -- From Transaction Processing to Optimized Customer Experience

By: IBM
IBM

Frequent flyers expect airlines to know their seating and route preferences. Retailers are expected to make relevant product recommendations based on established shopping habits. Banking customers expect no less. Todayís empowered and enlightened consumers demand services according to their individual preferences whenever, wherever and however they interact. Those who meet these expectations will set themselves up to enjoy deepened and long-lasting relationships with their clients; those who donít will be left in the dust.

Tags : customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, small business
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Published:  Sep 30, 2015
Length:  8
Type:  White Paper