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Keeping Telecoms on Target


Communications Service Providers (CSPs) have been increasing their focus and investments in big data analytics capabilities over the past few years. Fifty-two percent of CSPs in the 2014 IBM cross-industry study “Analytics: the speed advantage” had big data-related projects in either pilot or production status, compared to just 33 percent in 2012.i However, a gap is emerging. The leaders, or Front Runners, are starting to accelerate away from the rest and capturing significant business and competitive advantages.

Tags : data, analytics, customer experience, operational effectiveness, digital interaction, customer experience/engagement, data management/analytics, lead generation & automation
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Published:  Sep 30, 2015
Length:  24
Type:  White Paper