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EU Comms WP: How CSPs are Using Analytics to Transform Marketing


Increasingly, mobile network operators are deploying telecoms analytics solutions to profile and segment their customers in a bid to improve customer experience management (CEM) and drive new revenues.

Download this white paper from EuropeanCommunications to learn how leading mobile network operators use analytics to create more targeted marketing. Get real-world examples of companies that are using subscriber analytics to reduce customer churn, and find out what it takes to put big data to work in your organization.

Tags : ibm, eu comms, csp, subscriber analytics, analytics, cem, customer experience marketing, targeted marketing
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Published:  Oct 13, 2015
Length:  5
Type:  White Paper