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Alignment, Technology, and Revenue Impact: Critical Links for Sales & Marketing Success

By: Act-On

Traditionally, sales and marketing haven't always seen eye-to-eye. Our 2015 Sales and Marketing Alignment Survey clearly shows that in order to exceed revenue goals, outdated traditions need to change. In the eBook, we will show you the direct relationship between alignment and revenue performance and how the use of the right technologies will support business success. 

Tags : sales, marketing, revenue, alignment, customer experience/engagement, business intelligence, market research
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Published:  Oct 14, 2015
Length:  16
Type:  White Paper